Sheng Siong, a Singaporean supermarket success story, began in 1985 with humble beginnings. Founded by the Lim brothers, it started from a single stall selling chilled pork due to excess supply at their family pig farm. This initial venture led them to take over the store entirely, sparking the growth of Sheng Siong into a retail giant.
Sheng Siong Opening Hours – Locations and Phone Numbers
| Region | Address | Operating Hours | Phone/Contact Number |
|---|---|---|---|
| NORTH EAST | Blk 338 Anchorvale Crescent #01-11 Singapore 540338 | Open 7.00am – 11.00pm with $TM Service | +65 6282 1503 |
| NORTH EAST | Blk 351 Anchorvale Road #01-05 Singapore 540351 | Open 24 Hours with $TM Service | +65 6214 3191 |
| NORTH EAST | Blk 122 Ang Mo Kio Ave 3 #01-1753/1755 Singapore 560122 | Open 24 Hours with $TM Service | +65 6454 9908 |
| NORTH EAST | Blk 233 Ang Mo Kio Ave 3 #01-1168 Singapore 560233 | Open 24 Hours with $TM Service | +65 6451 0234 |
| NORTH EAST | 2 Ang Mo Kio Drive #A1-12 Singapore 567720 | Open 7.00am – 10.00pm | +65 6481 1959 |
| NORTH EAST | Blk 660A Edgedale Plains #01-01 Singapore 821660 | Open 24 Hours with $TM Service | +65 6481 6679 |
| NORTH EAST | Blk 417 Fernvale Link #01-11 Singapore 790417 | Open 24 Hours with $TM Service | +65 6312 9093 |
| NORTH EAST | Blk 473 Fernvale Street #01-06 Singapore 790473 | Open 24 Hours with $TM Service | +65 6634 0195 |
| NORTH EAST | 377 Hougang St 32 #B1-01 Hougang RiverCourt Singapore 530377 | Open 7.00am – 11.00pm with $TM Service | +65 6239 5204 |
| NORTH EAST | Blk 301 Punggol Central #01-01 Singapore 820301 | Open 24 Hours with $TM Service | +65 6484 6582 |
| NORTH EAST | Blk 455 Sengkang West Avenue #01-16 Singapore 790455 | Open 24 Hours with $TM Service | +65 6514 6386 |
| NORTH EAST | 19 Serangoon North Ave 5 Singapore 554913 | Open 24 Hours with $TM Service | +65 6481 1218 |
| NORTH EAST | 231 Sumang Lane #01-02 Singapore 820231 | Open 24 Hours with $TM Service | +65 6441 3061 |
| NORTH EAST | 312A Sumang Link #01-04 Singapore 821312 | Open 24 Hours with $TM Service | +65 6384 4585 |
| NORTH EAST | 200 Upper Thomson Road #B1-01 Thomson Imperial Court Singapore 574424 | Open 7.00am – 11.00pm with $TM Service | +65 6256 5200 |
| … | … | … | … |
| WEST | 292 Bukit Batok Avenue 6 #01-02 Singapore 650292 | Open 24 Hours with $TM Service | +65 6252 3924 |
| WEST | 451 Bukit Batok Avenue 6 #01-10 Singapore 650451 | Open 7.00am – 11.00pm with $TM Service | +65 6254 2505 |
| WEST | Blk 154A Bukit Batok West Ave 8 #01-01 (Stall #1) Singapore 651154 | Open 24 Hours with $TM Service | +65 6899 0013 |
| WEST | Blk 440 Bukit Batok Ave 8 #01-10 Singapore 650440 | Open 24 Hours with $TM Service | +65 6251 3324 |
| WEST | Blk 467 Bukit Batok Ave 9 #01-01 Singapore 650467 | Open 7.00am – 11.00pm with $TM Service | +65 65130193 |
| … | … | … | … |
| CENTRAL | Blk 118 Aljunied Ave 2 #01-100 Singapore 380118 | Open 7.00am – 11.00pm with $TM Service | +65 6741 0373 |
| CENTRAL | Blk 11 Upper Boon Keng Road #01-901 Singapore 380011 | Open 24 Hours with $TM Service | +65 6747 2780 |
| CENTRAL | Blk 52 Chin Swee Rd #01-25 Singapore 160052 | Open 24 Hours with $TM Service | +65 6535 0401 |
| CENTRAL | 18B Circuit Road #01-260 Singapore 372018 | Open 24 Hours with $TM Service | +65 6747 2610 |
| CENTRAL | 85 Dawson Road #01-01 Singapore 141085 | Open 24 Hours with $TM Service | +65 6475 0386 |
| … | … | … | … |
| EAST | Blk 209 New Upper Changi Rd #01-631/#02-631 Singapore 460209 | Open 24 Hours with $TM Service | +65 6242 2824 |
| EAST | Blk 115 Bedok North Road #01-319 Singapore 460115 | Open 24 Hours with $TM Service | +65 6449 9073 |
| EAST | Blk 539A Bedok North St 3 #01-477 Singapore 461539 | Open 24 Hours with $TM Service | +65 6242 1442 |
| EAST | Blk 739A Bedok Reservoir Rd #01-01 Singapore 471739 | Open 24 Hours with $TM Service | +65 6447 8669 |
| EAST | Blk 623 Elias Road #B1-01 Elias Mall (Stalls #14-16) Singapore 510623 | Open 24 Hours | +65 6585 1027 |
| … | … | … | … |
From Excess Pork to First Store: A Family Affair
The Lim brothers, originally helping out at their father’s pig farm in Punggol, faced a challenge – a surplus of pork. To manage the situation, Mr. Lim Hock Chee and his wife took a bold step. They rented a stall at a supermarket in Ang Mo Kio to sell their chilled pork. This initial foray into retail proved successful, allowing them to clear the excess stock. However, fate intervened when the supermarket chain faced financial difficulties and put up its stores for sale, including the one where the Lims operated their pork stall.
Seizing an opportunity, and with the backing of their father, the Lim brothers made a pivotal decision. Leveraging government initiatives phasing out pig farms and armed with seed capital, they ventured into the retail business by acquiring the very store they had rented. This marked the birth of the first Sheng Siong outlet, still operational today, and the beginning of a remarkable journey.
Conclusion
In conclusion, Sheng Siong’s story exemplifies a remarkable transformation from a single provision shop to a leading Singaporean supermarket chain. Their commitment to affordability, quality, and community engagement has cemented their place in the hearts of local shoppers. With a growing presence online and even venturing overseas, Sheng Siong’s future looks bright as they continue to innovate and adapt to the ever-evolving retail landscape.